FAQ

Here are a few frequently asked questions and answers for you about getting your website designed, reviewed and promoted.


What does direct response mean?

Direct response is salesmanship [in print or any other broadcasting medium] to generate an instant response from your audience.

Watch this video as advertising guru David Ogilvy gives a brief speech on the importance of direct marketing.

Do you write the web copy for my website?

YES because the words on your website do the selling and any relevant graphics or images simply support the web copy and not the other way around.

What is a responsive website and do I need one?

A responsive website means a visitor can read the content of your website on multiple devices. YES a responsive web design is highly recommended.

Do you help with Domain names and web hosting?

YES as choosing your Domain name is an important step in creating your web presence, as is choosing a reliable web host provider.

Why do you use a WordPress platform?

For your website design I recommend using a WordPress platform as it powers 1 in every 6 websites on the Internet. It's downloaded around 70,000 times a day and is the #1 Content Management System available.

What is a CMS or Content Management System?

A Content Management System allows you to maintain, edit, add posts, pages, images and content to your website without mastering any major technical skills.

What is search engine optimisation?

Wikipedia explains search engine optimisation as: Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

Google engineer Matt Cutts has said that: Wordpress takes care of 80 - 90% of [the mechanics of] search engine optimisation [SEO]

Can you promote my site using social media?

YES and you can read more about each of the 7 social media platforms recommended as part of your website promotion here.

Does my website need a review?

YES a website review is recommended if your existing website is not seen in the search results and few people are visiting your website, and those who do — do not take any desired action [sign-up, call or buy.]


Have you got a question? Please use the contact form here and I'll answer your question for you pronto!

Who questions much, shall learn much, and retain much — Francis Bacon