Website promotion using social media
and what it means for your business
Social media puts you, your products and services in the hands
and on the screens of billions of potential customers worldwide.
STOP for a second and imagine if you had the POWER to share your information, products and services through multiple platforms and channels to extend your reach, value, brand and business to a global audience.
If you understand the potential of social media, but think it's hard, time consuming or don't know where to begin. I've got great news.
As a social media copywriter and consultant I can help you with:
The basics: The set-up of your account and profile page for Facebook, Twitter, LinkedIn, Pinterest, Google Plus, Instagram and YouTube with the right words, in the right place to attract people to your business.
The marketing plan: A daily / weekly content and posting schedule of what to post, how often to post, who creates and manages the posts for the ideal way to connect and engage with your audience.
The management tools: Which are the best social media management tools or services to use that save you time so your social media marketing is fun, rewarding and potentially more profitable.
You may be wondering if social media works.
I asked myself the exact same question.
Let me show you how it can work.
I use social media to promote and direct people back to a niche website where I provide information and goodies for people to buy.
I use Facebook because it's where the people are who are interested in the information and products I offer through this website.
My Facebook page likes, comments and shares continue to rise [organically] as these images below [blurred for privacy] show.
Then there's Pinterest
Pinterest is also a site that people in my target market use.
These email alerts [blurred for privacy] are what I receive when a person likes and repins a photo, video or quote from any one of my pin boards. I also direct people back to my niche website from Pinterest.
As you can see social media can work by these 2 examples.
The question is... can social media advertising and marketing work for you and your business?
Let's talk because there's no harm in asking.
Read on to discover why these social media platforms can help promote your business. Also how to be social to invite people back to your website [or hub] to find out more about your business, products and services.
What is Facebook and how does it work?
Facebook is the world's most popular free to use social networking website [or virtual coffee shop.] With over 201.6 billion friend connections since February 2004, Facebook is an easy way to connect with family, friends, colleagues and potential customers.
What Facebook means for you
You can use Facebook to create business pages to advertise your products or services for lead generation, sales and to position yourself as the go-to-person / business within your industry.
This short video shows the growing global connections on Facebook
What is LinkedIn and how does it work?
LinkedIn is a social networking site for professional people with over 238 million active users. Your Linkedin profile details your work experience, education, and skills. You can join various groups within your industry or create your own group which aligns with your own business interests.
What LinkedIn means for you
LinkedIn is a social platform to connect, find, be found, to share and learn with like minded people. You can also use Linkedin for B2B and B2C networking, lead-generation and customer satisfaction.
What is Twitter and how does it work?
Launched in July 2006, Twitter is an online social and micro blogging platform where users send and read tweets. Tweets are simply text messages with a limited of 140 characters.
What Twitter means for you
Imagine a tweet being a short snappy headline on the front of a print newspaper. Using Twitter you can announce, share, direct people to your information, products and services on your business website.
What is Google Plus and how does it work?
Google Plus [+] is the second-largest social networking site on the planet. Google + has around 359 million users and gives you a way to build a social network to share information about your business.
What Google Plus means for you
Google+ can increase your visibility, credibility, branding and helps you to be found in Google search, maps and more. It gives you a way to build a social network to share information with other people. Google also rewards people [in their search results] who actively use the Google Plus platform.
What is Pinterest and how does it work?
Pinterest is a pin board style photo sharing website where users [or pinners] share pins or photos. Your pin boards or photo collections can be created about your interests, hobbies, lifestyle or events.
What Pinterest means for you
The New York Times said of Pinterest: "A Pinterest board is a screamingly obvious setup for an online catalog. Click a photo and jump to a page where you can BUY IT." Pinterest has around 12 million unique visitors a month to the site.
What is Instagram and how does it work?
Instagram is a way to share your life in pictures. Launched in 2010, Instagram has over 150 million users who log in at least once a day. There are 16 billion photos, 1.2 billion likes per day and 1000 comments per second shared on Instagram.
What Instagram means for you
There are 55 million photos posted daily to Instagram and as photos help to sell, you can join other Fortune 500 companies who use Instagram to promote and sell their products and services on this growing social media platform. Facebook brought Instagram in April 2012 for 1 Billion big ones.
What is YouTube and how does it work?
YouTube is a video watching and sharing social platform. YouTube allows billions of people to discover, watch, share and distribute videos around the world. YouTube is the second largest search engine.
What YouTube means for you
YouTube videos are a powerful direct response marketing tool. Video is a great way to attract a wider audience to your website to delight people with your information, products and services.
Whether you are providing information, selling a product, a service or marketing yourself picture your life 90 days from now when your website is being promoted to a wider audience of potential customers. To people who are actively using these social media platforms every minute of everyday.
You have a choice right now! To get help to promote your website and business using these social media platforms. Please use the contact form here to say hi and to get in touch.
The Internet is becoming the town square for the global village of tomorrow — Bill Gates